How Your Business Can Benefit from the Pokemon Go Craze

Pokémon Go is a mobile app created by Nintendo and The Pokémon Company that was released on July 1, 2016 in the US. You already knew that I’m sure. How could you not? It is the number one app in the world and in less than a week, Nintendo stocked has increased by $9 billion dollars. Let me repeat that. $9 billion dollars in less than a week! It’s more popular now than established platforms like Twitter and users are spending more time on the app than other popular platforms.

The app is a modern take on the classic card game that took teens attention in the 1990s. The app uses augmented reality technology to allow users to catch Pokémon creatures in real life. The game presents a map powered by GPS, using real-world locations to spot Pokémon and collect valuable supplies. When you find a character, the game opens your camera, showing a Pokémon in the real world. Along with collecting Pokémon, there are Poké Stops pinned to real locations where players can grab items. These stops are everything from popular landmarks including museums, to public parks, and even private grocery stores and homes. Once Pokémon are trained, players take them to gyms to battle other Pokémon. Gyms are public arenas.

Your business can benefit from this widely popular international gaming sensation. There are a few simple things you can do. First, embrace the game evening though it’s a bit annoying.

  1. Capitalize on the Hashtag

Many businesses are showing Pokemon in their stores and near their signs on social media channels like Instagram.  The hashtag is quickly growing and already has over 1 million mentions and counting.  This is a great way to get your message out in front of millions of users. You can find a way to authentically engage and get into the conversation.


  1. Open Your Space to Users

Nintendo hasn’t announced when sponsored locations will be ready yet. However, you can still welcome users into your space. The beauty of the game is integrating technology into real life. It’s making people more social. Maybe you can do something as simple as put a sign out front telling people to come in for real life supplies or stop in for a break from hunting.

How else do you think you can benefit from the current craze before it dies down? Leave your thoughts in the comment section below.


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