Events Category

Best Emerging Apps for Event Marketing

In 2015, your event marketing will not be successful without a digital component. The digital aspect can come alive in the form of a branded hashtag where consumers can post pictures, allowing attendees to register via social media, or sharing content during or after the event. Your brand should be using Instagram, Snapchat and Twitter […]

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Authentic Brand Integrations: Lessons from LEGO

On Sunday night’s Oscar’s, there were many celebrity winner’s including John Legend & Common for their song “Glory” from the movie Selma. There was only one brand winner however; and that was Lego®. Lego statues were given out to random audience members including Oprah Winfrey and Emma Stone during a performance of the song “Everything […]

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How to Measure Your Event’s ROI

Attendance once was the greatest measure for event success. In today’s digital world, attendance is closer to the bottom of the list. There are more factors that affect, measure, and predict an event’s success in a digital landscape. Depending on the purpose of your event, you will have different measures for your ROI. As marketers, […]

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Lollapalooza 2012 Recap

Even a massive storm could not stop the party at Grant Park this passed weekend. 300,000 music lovers jammed into the Chicago park August 3-5 to hear up and coming indie bands like Animal Kingdom and hard core rock legends Black Sabbath. Unlike other festivals, Lollapalooza delivers big mainstream commercial artists as well as underground […]

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Hangout Music Fest 2012 Recap

I just returned from three amazing days of sun, fun, and music on the white sandy beaches of Gulf Shores, Alabama. The Hangout Music Festival took place there May 18-20 and it was my first time attending.  For a weekend the usually serene beaches were transformed into a huge party. I thought Bonnaroo was the […]

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St. Patrick’s Day Events

Like so many great holidays this year, St. Patrick’s Day falls on a Saturday, which means bigger and better celebrations. Thanks to Daylight Savings Time you have more sunlight to enjoy your day. This year for St. Patrick’s Day I am going up to The Windy City. Chicago has one of the largest parades in […]

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