Marketing Category

Integrating Instagram Stories into Your Social Media Plan

By now, you’ve heard or have experienced the Earth shattering news of the new Instagram Stories. With the rollout, there is one question on every marketer’s mind, “How am I going to integrate Instagram Stories into my overall social media plan?” You probably already have an Instagram strategy for your business or clients. But Instagram […]

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How Your Business Can Benefit from the Pokemon Go Craze

Pokémon Go is a mobile app created by Nintendo and The Pokémon Company that was released on July 1, 2016 in the US. You already knew that I’m sure. How could you not? It is the number one app in the world and in less than a week, Nintendo stocked has increased by $9 billion […]

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Start Thinking About Influencers Differently

A few years ago, bloggers were the most influential people on the internet. They were experts on food, parenting, fashion and tech. You had to have a blog hosted on WordPress or Tumblr to even be considered an influencer. Now, some of the most influential “influencers” aren’t writing long posts. Some of them don’t even […]

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The Need for Diversity on Your Marketing Team

Earlier this month, Cosmopolitan Magazine had a major social media fail. The magazine pushed out a post on Twitter talking about the rise of a new trend called “hair tattoos”. The problem was that it was actually hair designs and parts that Black Americans have been doing for decades. Black Twitter created the hashtag #cosmoheadlines […]

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How to Win With a 360 Digital Campaign

How do you win with a 360 degree digital campaign? Just ask Taco Bell. A few weeks before the Super Bowl, Taco Bell released a heavily redacted digital press release via its website and sent it to major news outlets. The press release promised the national taco chain’s biggest product release ever, but made sure […]

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You Don’t Need a Big Budget to Win During the Big Game

The Denver Broncos won the 2016 Super Bowl yesterday, but there was no clear winner in the TV brand bowl. There may not have been a clear winner in the brand bowl because many advertisers shifted their dollars to digital and social media this year. A few years ago, the ads that would premiere during […]

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