Music Category

Why Customized Marketing is Important to Millennials

For the recent stop of the Mad Decent Block Party (a musical festival that travels the US and Canada), Budlight created 200,000 individualized festival cans. The festival cans will continue to be distributed through the end of September as the party hits more cities. The cans are colorful and vibrant like festival attendees. In addition […]

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Lolla Cashless = More Data for Marketing

RFID wristbands are now a staple of major US music festivals including Bonnaroo, Lollapalooza, and Hangout Music Festival. This August, Lollapalooza will become the first music festival in the country to add purchasing food and beer to the list of things you can do with your coveted wristband. With “Lolla Cashless” attendees don’t have to […]

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Best Brand Activations at Music Festivals

As I watch the snow from winter storm Seneca fall, I am dreaming of warmer, sunnier days. This is also due to the amazing 2014 Bonnaroo Music Festival lineup that was announced last night. As a music lover, I love seeing my favorite bands and artists share the same stage at music festivals. As a […]

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Fresh Music Friday: The Neighbourhood

This week’s Fresh Music Friday’s artist is a band that doesn’t even have a page on Billboard yet, but has been covered by MTV as an artist on the rise. You’ve probably heard their catchy feel good song, “Sweater Weather” on the radio or being sung by teenage girls. Soon, many more will be singing […]

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Musical Rebirths and Comebacks

Today, Christmas came 355 days early! Two amazing and life changing gifts were bestowed upon the human race today via the wonderful web; Beyoncé announced a Destiny’s Child reunion and Justin Timberlake released a teaser video that he is also back in the studio.  As a girl that grew up  during the 90s boy/girl band […]

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Mumford and Sons Babel

Six of the songs on my iTunes “Top 25 Most Played” are from Mumford and Sons 2010 debut album Sigh No More. Fans like me have been waiting 2 long years to have new songs to play on repeat. On Tuesday, September 25, the wait was finally over.  Babel had the largest debut of the […]

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