Public Relations Category

Four Lesson’s from This Week’s PR Blunders

The last 10 days have been filled with some of the biggest PR blunders of 2017…thus far. Pepsi began with what was sure to be the biggest ad campaign mistake of the year and then was promptly followed by and possibly outdone by United Airlines. Pepsi released what many called a “tone deaf” ad featuring […]

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Crisis Communications: Lessons from Red Lobster

The day before the Super Bowl, Beyoncé debuted her new single “Formation” online. I shouldn’t have to tell anyone that, it’s been the talk of the internet for over a week now. The song includes a quite catchy and explicit line about using Red Lobster has a reward for her husband after sex. The line […]

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Digital PR: Start More Conversations Online

Does traditional PR still matter and does it still work? Yes, traditional PR still works when combined with digital tactics. Digital PR combines traditional PR tactics such as press releases and events with social media, content marketing, and search engine optimization (SEO). With a digital PR campaign, you are taking static news and turning it […]

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Should You Go Agency or Corporate?

It is very rare for a professional in the marketing/PR world to not switch from the agency to the corporate side at least once in their career. Having worked in both, there are definitely benefits to experiencing both sides. Now that I work in corporate, I understand why my brand teams would often push back […]

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5 Tips to Shake Up Your PR Tactics This Summer

Summer is a about going new places and trying new things. Let some of that excitement run over to your PR tactics. I’m sharing five simple tips to shake up your public relations tactics for the summer 1. Update Your Press Release Have you been sending newspapers and magazines the same format for years? It’s […]

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Hipster PR 101

The hipster market is massive and extremely profitable, but hard to penetrate and succeed in. This market is untapped by many brands because they approach this target with standard marketing efforts. If you’re unfamiliar, a “hipster” is defined by the Urban Dictionary as a person in their 20s or 30s that values counter-culture, independent thinking, […]

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