Social Marketing Category

Crisis Communications: Lessons from Red Lobster

The day before the Super Bowl, Beyoncé debuted her new single “Formation” online. I shouldn’t have to tell anyone that, it’s been the talk of the internet for over a week now. The song includes a quite catchy and explicit line about using Red Lobster has a reward for her husband after sex. The line […]

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Digital PR: Start More Conversations Online

Does traditional PR still matter and does it still work? Yes, traditional PR still works when combined with digital tactics. Digital PR combines traditional PR tactics such as press releases and events with social media, content marketing, and search engine optimization (SEO). With a digital PR campaign, you are taking static news and turning it […]

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Lessons from Straight Outta Compton’s Social Media Marketing

Straight Outta Compton premiered Friday and finished with an amazing $60.2 million open weekend at the box office. Only costing $25 million to create, the N.W.A. biopic has one of the highest grossing August open weekends in recent years. The movie had the typical movie marketing leading up to its release including online trailers and […]

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Effectively Integrate Social Issues into Marketing: Lessons from Starbucks

Would you like your coffee with a side of racial debate? Earlier this week, Starbucks began its #racetogether campaign. The campaign encourages baristas to write the hashtag on customers’ cups and then discuss race relations with them.  The idea came to life from an internal conversation with 2,000 Starbucks employees about racial events in Ferguson, […]

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Real Time Marketing: Add to the Conversation

Is your company engaging in real time marketing? It should be! Last night’s Golden Globes broadcast was not just a showcase of TV and movie stars, but A-list brands, marketing, and creative agencies. The Super Bowl was once the biggest advertisement opportunity for companies, but now award shows are becoming just as important. Social media […]

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Grassroot Campaign Lessons from the Ice Bucket Challenge

Grassroots marketing is described as using unconventional or nontraditional methods which is exactly what the ALS #icebucketchallenge is. In less than a month, the ALS Association has raised $22 million and garnered over 400,000 new donors. It is a phenomenon that shows no signs of slowing down donations or videos being uploaded to various social […]

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