Cause Marketing Category

Effectively Integrate Social Issues into Marketing: Lessons from Starbucks

Would you like your coffee with a side of racial debate? Earlier this week, Starbucks began its #racetogether campaign. The campaign encourages baristas to write the hashtag on customers’ cups and then discuss race relations with them.  The idea came to life from an internal conversation with 2,000 Starbucks employees about racial events in Ferguson, […]

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Grassroot Campaign Lessons from the Ice Bucket Challenge

Grassroots marketing is described as using unconventional or nontraditional methods which is exactly what the ALS #icebucketchallenge is. In less than a month, the ALS Association has raised $22 million and garnered over 400,000 new donors. It is a phenomenon that shows no signs of slowing down donations or videos being uploaded to various social […]

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Building Customer Loyalty in 4 Steps

Yesterday, I participated in the annual Stamp Out Hunger™ program sponsored by the USPS and Feeding America. The program is so simple to participate in that it got me thinking about loyalty programs and how the simpler they are, the more successful they are. While I know Stamp Out Hunger is not a loyalty program, […]

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Engage and Inspire Your Online Audience

There are three key metrics that social media managers look at to see if a post was successful; engagement rate, organic reach, and virality. The latter two are dependent upon the first. Your content has to engage consumers and if it does, they will share it increasing a post’s natural reach. Marketing messages used to […]

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Integrating Social Issues into Marketing

In today’s convergent market, consumers are actively looking to connect with their favorite brands on deeper levels, which is why more corporations are integrating their brand values into their marketing campaigns. Social networking sites such as Facebook and Twitter are viewed by consumers as a chance to get a transparent view of the internal makings […]

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The Influence of Social Media on Social Issues

Yesterday, hundreds of thousands of concerned global citizens proved that social media has the power to significantly impact and create change in our everyday lives. If you are wondering what over a half a million people were tweeting about yesterday, you must have not had cell service or access to a TV. I’m talking about […]

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