Social Media Category

What Does Facebook’s “Watch” Video Tab Mean for Your Brand?

Yesterday, Facebook announced the upcoming launch of its new video tab feature “Watch”. The video feature doesn’t have an exact launch date yet, but the Facebook team said it will be here “soon”. The new tab on the mobile app will showcase original scripted shows from partners like BuzzFeed, Tastemade, and ATTN. Facebook sees this […]

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Heat Up Your Summer Social Media

Summer 2017 is officially in full swing. We are just a few short days away from 4th of July. While many Americans will be planning to go to the lake, barbecue or tan by the pool, social media mangers everywhere will be preparing their yearly red, white and blue themed post. Consumers’ timelines will be […]

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Integrating Instagram Stories into Your Social Media Plan

By now, you’ve heard or have experienced the Earth shattering news of the new Instagram Stories. With the rollout, there is one question on every marketer’s mind, “How am I going to integrate Instagram Stories into my overall social media plan?” You probably already have an Instagram strategy for your business or clients. But Instagram […]

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Start Thinking About Influencers Differently

A few years ago, bloggers were the most influential people on the internet. They were experts on food, parenting, fashion and tech. You had to have a blog hosted on WordPress or Tumblr to even be considered an influencer. Now, some of the most influential “influencers” aren’t writing long posts. Some of them don’t even […]

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The Undeniable Power of Snapchat

Last week, Snapchat announced that its users now consume 10 billion video views a day. With that many views, I’m sure you’re familiar with the popular photo and video sharing app. That number is an increase from 8 billion since February 2016 and 4 billion since April 2015. That is extremely quick and massive growth […]

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How to Win With a 360 Digital Campaign

How do you win with a 360 degree digital campaign? Just ask Taco Bell. A few weeks before the Super Bowl, Taco Bell released a heavily redacted digital press release via its website and sent it to major news outlets. The press release promised the national taco chain’s biggest product release ever, but made sure […]

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