Digital Analytics Category

Lolla Cashless = More Data for Marketing

RFID wristbands are now a staple of major US music festivals including Bonnaroo, Lollapalooza, and Hangout Music Festival. This August, Lollapalooza will become the first music festival in the country to add purchasing food and beer to the list of things you can do with your coveted wristband. With “Lolla Cashless” attendees don’t have to […]

Read More

Enhance Your PR Efforts With Data

In 2014, public relations agencies and professionals have to move beyond social media management and begin using digital data for their campaigns. Monitoring and management are no longer all it will take to be a good PR professional. Data is going to make your campaigns stronger, social posts better, and press releases more relevant. We’ve […]

Read More