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Brand Sampling Best Practices

Sampling is crucial for brand new products and products with little to no media support. It immediately drives trial of your product with consumers and hopefully if it’s a good product drives a purchase. On Monday, January 26, Chipotle had a national offer where people could buy their new, organic tofu sofrita and then a […]

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2014’s Worst Social Media Mishaps

With corporate social media power comes great responsibility. Unfortunately, a few community managers forgot this golden rule and didn’t think before tweeting. In an effort to real time market to consumers, many social media managers forget to do their research about certain hashtags and topics. Below are my top six picks for some of the […]

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