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You Don’t Need a Big Budget to Win During the Big Game

The Denver Broncos won the 2016 Super Bowl yesterday, but there was no clear winner in the TV brand bowl. There may not have been a clear winner in the brand bowl because many advertisers shifted their dollars to digital and social media this year. A few years ago, the ads that would premiere during […]

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Do Old Mass Marketing Vehicles Still Work?

When you’re driving how often do you look at billboards and ads on buses? The answer is, probably more than you think. Why? Advertisers still purchase this space for their brands because they still work. If you’re stuck at a red light you’re going to look around and take the time to read the billboard […]

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The Scientific Beauty of Marketing

Originally submitted for a creative contest asking what skills make marketers successful Alone in a room, a man creates a beautiful computer drawing that he hopes to share with the world. Down the hall, a woman designs a statistical model to simplify what the world is. Together, these two make a perfectly crafted campaign. Marketing […]

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Pinterest: An Idea Generator

Are you or your clients considering adding Pinterest to your social media portfolio? Yes, but confused about the best approach? Many brands approach Pinterest the wrong way, it is more than a display board for your products. Pinterest is a think tank. More than 50 million consumers post and share their best ideas turned DIY […]

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Why Apple Needs Your Ears to Market Their Products

It’s become an industry joke that the next iPhone is not going to have drastically different features from its predecessors. Yet, people all over the world wait in line the day before a release to get their hands on the new device. Samsung capitalized on this in 2012 with its “Next Big Thing Campaign,” a […]

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