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Hipster PR 101

The hipster market is massive and extremely profitable, but hard to penetrate and succeed in. This market is untapped by many brands because they approach this target with standard marketing efforts. If you’re unfamiliar, a “hipster” is defined by the Urban Dictionary as a person in their 20s or 30s that values counter-culture, independent thinking, […]

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Sparking Thought Conversations Online

Storytelling is the marketing buzzword of the year. Brandon Sanderson said, “The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” This is one of my favorite quotes because many marketers overlook this crucial piece of telling brand stories. We can spend hours on […]

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What I Learned About PR from Music Festivals

Soundland 2011 presented by the Next Big Nashville kicks off Wednesday in Nashville and it has really got me into the festival spirit. I am a music lover and enthusiast. My IPod holds everything from Mumford & Sons to Kanye West to Sleigh Bells to Coldplay. Music Festivals are an affordable way for people like me to […]

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