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Integrating Instagram Stories into Your Social Media Plan

By now, you’ve heard or have experienced the Earth shattering news of the new Instagram Stories. With the rollout, there is one question on every marketer’s mind, “How am I going to integrate Instagram Stories into my overall social media plan?” You probably already have an Instagram strategy for your business or clients. But Instagram […]

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Improve Your Instagram Promoted Posts

Instagram promoted posts have grown in popularity since they were rolled out and will continue to be leveraged more by brands in 2016. As a marketer, this excites me. As a consumer, this annoys me. Unfortunately, many brands are using Instagram as an advertising tool rather than a content tool. Instagram is a platform to […]

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Best Emerging Apps for Event Marketing

In 2015, your event marketing will not be successful without a digital component. The digital aspect can come alive in the form of a branded hashtag where consumers can post pictures, allowing attendees to register via social media, or sharing content during or after the event. Your brand should be using Instagram, Snapchat and Twitter […]

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User-Generated Content: Lessons from Bonnaroo

Yesterday night, Bonnaroo Music & Arts Festival announced its 2015 line-up. Actually, Bonnaroo let its fans announce the 2015 lineup for them.  Fans called the special Bonnaroo hotline, were greeted by a warm, “Hi yall” and then received an artist’s name. Fans were then asked to share the names on Instagram, Twitter, or Facebook using […]

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Real Time Marketing: Add to the Conversation

Is your company engaging in real time marketing? It should be! Last night’s Golden Globes broadcast was not just a showcase of TV and movie stars, but A-list brands, marketing, and creative agencies. The Super Bowl was once the biggest advertisement opportunity for companies, but now award shows are becoming just as important. Social media […]

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What Instagram Sponsored Ads Mean for Small Businesses

Instagram has finally rolled out sponsored ads on users’ timelines. I have to admit that unlike their parent company, Facebook, they have done a great job of seamless integration. Today, I liked a Ralph Lauren picture in my feed and then scrolled back up once I realized I don’t follow them. The post looked like […]

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