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Creating an Unconventional Brand Partnership

If you were asked to think of a new brand partner for Delta Airlines you would immediately think beverage or food company. I’m sure a few people would also say furniture company too because they want the most comfortable seats. I guarantee no one would have said Linkedin, but that’s exactly who Delta is partnering […]

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Companies Should Create Reputable Digital Citizens

In today’s society, much of our reputation rests online. We are judged on the content we produce via Twitter and Facebook and the content that is knowingly and unknowingly produced about us. It is now common for employers to research job candidates via Google and see exactly what is floating out there about them. If […]

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