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User-Generated Content: Lessons from Bonnaroo

Yesterday night, Bonnaroo Music & Arts Festival announced its 2015 line-up. Actually, Bonnaroo let its fans announce the 2015 lineup for them.  Fans called the special Bonnaroo hotline, were greeted by a warm, “Hi yall” and then received an artist’s name. Fans were then asked to share the names on Instagram, Twitter, or Facebook using […]

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Lolla Cashless = More Data for Marketing

RFID wristbands are now a staple of major US music festivals including Bonnaroo, Lollapalooza, and Hangout Music Festival. This August, Lollapalooza will become the first music festival in the country to add purchasing food and beer to the list of things you can do with your coveted wristband. With “Lolla Cashless” attendees don’t have to […]

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Best Brand Activations at Music Festivals

As I watch the snow from winter storm Seneca fall, I am dreaming of warmer, sunnier days. This is also due to the amazing 2014 Bonnaroo Music Festival lineup that was announced last night. As a music lover, I love seeing my favorite bands and artists share the same stage at music festivals. As a […]

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Where to Market to Millennials? Music Festivals

Everyone still isn’t quite sure just who the Millennial generation is. Millennials aren’t even sure who they are. Seriously, when did ‘Millennial’ become a word? (Is it Generation X or Y…It’s confusing. I digress.) Companies are paying big bucks to figure this out and then target this dynamically complex market. Yes, they are ‘hipsters’ and […]

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Summer Music Festivals: Dealing with Unrealistic Expectations

If you scroll through the comments of any music festival’s Facebook posts you will see that 100% customer satisfaction is impossible. As a marketer or event planner, you will not be able to please everyone. Music festivals are a perfect example of the dilemma of aiming to please your repeat customers while seeking to acquire a new […]

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Live Streams and Holograms…The Future of Concerts?

I have a list of artists that I would pay good money to see live in concert. Unfortunately, that list consists of a few people that are not alive, but with technology that may no longer matter. For the finale of Coachella’s opening weekend, Dr. Dre and Snoop Dogg were joined on stage by their […]

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