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Moving Forward: 2013 PR Lessons

As 2014 nears, we at Social PR World wanted to share the most popular and important PR lessons from our 2013 posts. Remembering these simple lessons moving forward will help you and your business improve your marketing and branding. 1.  Monitor Social Media This year we saw several major social media messes from large and […]

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The Scientific Beauty of Marketing

Originally submitted for a creative contest asking what skills make marketers successful Alone in a room, a man creates a beautiful computer drawing that he hopes to share with the world. Down the hall, a woman designs a statistical model to simplify what the world is. Together, these two make a perfectly crafted campaign. Marketing […]

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Everyone at Your Agency is a Creative

I have worked in an agency where the “creatives” are segregated from the account managers. The vibes of the two areas of the office are completely different. This leads to the question, is creativity a skill or a trait? Are the art directors, copywriters, and creative directors innately different than the account managers and planners? […]

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Think Inside the Box: Creativity from Limitations

We have all been told that to be innovative and truly creative we need to “think outside of the box!” Thinking outside of the box is progressive and ignites genius, right? Whoever said that had it wrong, we actually need to bring our ideas back in the four walls of the box. One of my […]

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