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Heat Up Your Summer Social Media

Summer 2017 is officially in full swing. We are just a few short days away from 4th of July. While many Americans will be planning to go to the lake, barbecue or tan by the pool, social media mangers everywhere will be preparing their yearly red, white and blue themed post. Consumers’ timelines will be […]

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Integrating Instagram Stories into Your Social Media Plan

By now, you’ve heard or have experienced the Earth shattering news of the new Instagram Stories. With the rollout, there is one question on every marketer’s mind, “How am I going to integrate Instagram Stories into my overall social media plan?” You probably already have an Instagram strategy for your business or clients. But Instagram […]

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The Undeniable Power of Snapchat

Last week, Snapchat announced that its users now consume 10 billion video views a day. With that many views, I’m sure you’re familiar with the popular photo and video sharing app. That number is an increase from 8 billion since February 2016 and 4 billion since April 2015. That is extremely quick and massive growth […]

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You Don’t Need a Big Budget to Win During the Big Game

The Denver Broncos won the 2016 Super Bowl yesterday, but there was no clear winner in the TV brand bowl. There may not have been a clear winner in the brand bowl because many advertisers shifted their dollars to digital and social media this year. A few years ago, the ads that would premiere during […]

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Why Customized Marketing is Important to Millennials

For the recent stop of the Mad Decent Block Party (a musical festival that travels the US and Canada), Budlight created 200,000 individualized festival cans. The festival cans will continue to be distributed through the end of September as the party hits more cities. The cans are colorful and vibrant like festival attendees. In addition […]

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4 Tips to Create a Relatable Brand

With the evolution of social media, brands are having to take on more human characteristics to showcase their personality. A brand’s identity is the combination of all the communication touchpoints consumers interact with. A brand’s personality is the emotional and human aspects of a business consumers connect to. We recently posted about how to find […]

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