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Where to Market to Millennials? Music Festivals

Everyone still isn’t quite sure just who the Millennial generation is. Millennials aren’t even sure who they are. Seriously, when did ‘Millennial’ become a word? (Is it Generation X or Y…It’s confusing. I digress.) Companies are paying big bucks to figure this out and then target this dynamically complex market. Yes, they are ‘hipsters’ and […]

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What to Do When You Don’t Have a Polar Vortex Story to Pitch

Some stories just sell themselves. I’m sure by now you have learned what a polar vortex is. If not, walk outside without a coat and find out. An extreme polar vortex does not need to be sold to the media, it just is newsworthy because it is interesting and affects millions of people. And if […]

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The Scientific Beauty of Marketing

Originally submitted for a creative contest asking what skills make marketers successful Alone in a room, a man creates a beautiful computer drawing that he hopes to share with the world. Down the hall, a woman designs a statistical model to simplify what the world is. Together, these two make a perfectly crafted campaign. Marketing […]

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Everyone at Your Agency is a Creative

I have worked in an agency where the “creatives” are segregated from the account managers. The vibes of the two areas of the office are completely different. This leads to the question, is creativity a skill or a trait? Are the art directors, copywriters, and creative directors innately different than the account managers and planners? […]

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