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Lolla Cashless = More Data for Marketing

RFID wristbands are now a staple of major US music festivals including Bonnaroo, Lollapalooza, and Hangout Music Festival. This August, Lollapalooza will become the first music festival in the country to add purchasing food and beer to the list of things you can do with your coveted wristband. With “Lolla Cashless” attendees don’t have to […]

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Best Brand Activations at Music Festivals

As I watch the snow from winter storm Seneca fall, I am dreaming of warmer, sunnier days. This is also due to the amazing 2014 Bonnaroo Music Festival lineup that was announced last night. As a music lover, I love seeing my favorite bands and artists share the same stage at music festivals. As a […]

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Where to Market to Millennials? Music Festivals

Everyone still isn’t quite sure just who the Millennial generation is. Millennials aren’t even sure who they are. Seriously, when did ‘Millennial’ become a word? (Is it Generation X or Y…It’s confusing. I digress.) Companies are paying big bucks to figure this out and then target this dynamically complex market. Yes, they are ‘hipsters’ and […]

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Music Festival Marketing Done Right

Music Festivals are no strangers to product marketing. Festival goers pass the same signs and vendors 10-15 times a day and in the end the product or brand is associated with a good experience. I have many great memories from Hangout Festival this past weekend. I remember great music, food, and meeting great people, and […]

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Hangout Music Fest 2012 Recap

I just returned from three amazing days of sun, fun, and music on the white sandy beaches of Gulf Shores, Alabama. The Hangout Music Festival took place there May 18-20 and it was my first time attending.  For a weekend the usually serene beaches were transformed into a huge party. I thought Bonnaroo was the […]

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What I Learned About PR from Music Festivals

Soundland 2011 presented by the Next Big Nashville kicks off Wednesday in Nashville and it has really got me into the festival spirit. I am a music lover and enthusiast. My IPod holds everything from Mumford & Sons to Kanye West to Sleigh Bells to Coldplay. Music Festivals are an affordable way for people like me to […]

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