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Everyone at Your Agency is a Creative

I have worked in an agency where the “creatives” are segregated from the account managers. The vibes of the two areas of the office are completely different. This leads to the question, is creativity a skill or a trait? Are the art directors, copywriters, and creative directors innately different than the account managers and planners? […]

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The Power of User-Generated Content

Marketing has two purposes to gain new customers and retain current customers. We spend thousands of dollars and countless hours on campaigns trying to reach these two audiences. Thanks to social media, we don’t have to spend our time or money to reach either. Why? Consumers are doing it for us. User-generated content is free, […]

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Change Your Message through Storytelling

This is not another piece about how important brand storytelling is, we know, we get it. As PR professionals, we are in the business of telling facts to reporters and to the community. Daily, we place different information into structured press releases. It’s always the same, a new restaurant is opening, our client is hosting […]

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Social is Not Separate

Small businesses and non-profits are still learning how to navigate the maze that is social media. They either think social media is their entire marketing plan or they create a completely new plan just for social networking. Social networking sites are platforms for the ideas of your core marketing plan to take shape. As PR […]

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Get Your Story Out: Pitching Bloggers

We’ve all done it…written a great press release, pitched our targeted media, and then waited and waited for a story to appear in the paper. A week later, we have to inform our clients that the story didn’t get picked up and it’s just the nature of the game. Well, the rules of the public […]

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Think Inside the Box: Creativity from Limitations

We have all been told that to be innovative and truly creative we need to “think outside of the box!” Thinking outside of the box is progressive and ignites genius, right? Whoever said that had it wrong, we actually need to bring our ideas back in the four walls of the box. One of my […]

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