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Why Customized Marketing is Important to Millennials

For the recent stop of the Mad Decent Block Party (a musical festival that travels the US and Canada), Budlight created 200,000 individualized festival cans. The festival cans will continue to be distributed through the end of September as the party hits more cities. The cans are colorful and vibrant like festival attendees. In addition […]

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User-Generated Content: Lessons from Bonnaroo

Yesterday night, Bonnaroo Music & Arts Festival announced its 2015 line-up. Actually, Bonnaroo let its fans announce the 2015 lineup for them.  Fans called the special Bonnaroo hotline, were greeted by a warm, “Hi yall” and then received an artist’s name. Fans were then asked to share the names on Instagram, Twitter, or Facebook using […]

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Lolla Cashless = More Data for Marketing

RFID wristbands are now a staple of major US music festivals including Bonnaroo, Lollapalooza, and Hangout Music Festival. This August, Lollapalooza will become the first music festival in the country to add purchasing food and beer to the list of things you can do with your coveted wristband. With “Lolla Cashless” attendees don’t have to […]

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Summer Music Festivals: Dealing with Unrealistic Expectations

If you scroll through the comments of any music festival’s Facebook posts you will see that 100% customer satisfaction is impossible. As a marketer or event planner, you will not be able to please everyone. Music festivals are a perfect example of the dilemma of aiming to please your repeat customers while seeking to acquire a new […]

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Lollapalooza 2012 Recap

Even a massive storm could not stop the party at Grant Park this passed weekend. 300,000 music lovers jammed into the Chicago park August 3-5 to hear up and coming indie bands like Animal Kingdom and hard core rock legends Black Sabbath. Unlike other festivals, Lollapalooza delivers big mainstream commercial artists as well as underground […]

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Hangout Music Fest 2012 Recap

I just returned from three amazing days of sun, fun, and music on the white sandy beaches of Gulf Shores, Alabama. The Hangout Music Festival took place there May 18-20 and it was my first time attending.  For a weekend the usually serene beaches were transformed into a huge party. I thought Bonnaroo was the […]

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