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What Does Facebook’s “Watch” Video Tab Mean for Your Brand?

Yesterday, Facebook announced the upcoming launch of its new video tab feature “Watch”. The video feature doesn’t have an exact launch date yet, but the Facebook team said it will be here “soon”. The new tab on the mobile app will showcase original scripted shows from partners like BuzzFeed, Tastemade, and ATTN. Facebook sees this […]

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How Your Business Can Benefit from the Pokemon Go Craze

Pokémon Go is a mobile app created by Nintendo and The Pokémon Company that was released on July 1, 2016 in the US. You already knew that I’m sure. How could you not? It is the number one app in the world and in less than a week, Nintendo stocked has increased by $9 billion […]

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The Undeniable Power of Snapchat

Last week, Snapchat announced that its users now consume 10 billion video views a day. With that many views, I’m sure you’re familiar with the popular photo and video sharing app. That number is an increase from 8 billion since February 2016 and 4 billion since April 2015. That is extremely quick and massive growth […]

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Do More with Your Holiday Content This Year

Beginning in November, holiday content demand reaches a high among consumers. They’re seeking the perfect holiday party appetizers, decorations, gift ideas, and more. How does your brand help answer the demand? It’s time to go beyond one or two simple “Happy Holidays” posts. Consumers are looking for more integrated, relevant holiday content. During the holidays […]

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Lessons from Straight Outta Compton’s Social Media Marketing

Straight Outta Compton premiered Friday and finished with an amazing $60.2 million open weekend at the box office. Only costing $25 million to create, the N.W.A. biopic has one of the highest grossing August open weekends in recent years. The movie had the typical movie marketing leading up to its release including online trailers and […]

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Brand Guide to Influencer Marketing

If you shop online, chances are you scroll down to the product review section. If the item you’re interested in has 3 stars you’re probably going to hesitate before you place it in your shopping cart. Now more than ever, the opinion and reviews of others influence purchase behaviors both online and offline. According to […]

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