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Real Time Marketing: Add to the Conversation

Is your company engaging in real time marketing? It should be! Last night’s Golden Globes broadcast was not just a showcase of TV and movie stars, but A-list brands, marketing, and creative agencies. The Super Bowl was once the biggest advertisement opportunity for companies, but now award shows are becoming just as important. Social media […]

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Best Brand Activations at Music Festivals

As I watch the snow from winter storm Seneca fall, I am dreaming of warmer, sunnier days. This is also due to the amazing 2014 Bonnaroo Music Festival lineup that was announced last night. As a music lover, I love seeing my favorite bands and artists share the same stage at music festivals. As a […]

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Where to Market to Millennials? Music Festivals

Everyone still isn’t quite sure just who the Millennial generation is. Millennials aren’t even sure who they are. Seriously, when did ‘Millennial’ become a word? (Is it Generation X or Y…It’s confusing. I digress.) Companies are paying big bucks to figure this out and then target this dynamically complex market. Yes, they are ‘hipsters’ and […]

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