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Why Customized Marketing is Important to Millennials

For the recent stop of the Mad Decent Block Party (a musical festival that travels the US and Canada), Budlight created 200,000 individualized festival cans. The festival cans will continue to be distributed through the end of September as the party hits more cities. The cans are colorful and vibrant like festival attendees. In addition […]

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Fresh Music Friday: The Neighbourhood

This week’s Fresh Music Friday’s artist is a band that doesn’t even have a page on Billboard yet, but has been covered by MTV as an artist on the rise. You’ve probably heard their catchy feel good song, “Sweater Weather” on the radio or being sung by teenage girls. Soon, many more will be singing […]

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Fresh Music Fridays: Of Monsters and Men (Album Review)

Crossing over to the American music scene is not an easy feat, unless your lead single is promoted by large radio stations a year before your album is completed. This rare opportunity happened to Of Monsters and Men when their single “Little Talks” was heard by Seattle and Philadelphia radio disc jockeys in late 2010. […]

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Fresh Music Fridays: Frank Ocean

Named one of TIME Magazine’s “Top 10 Albums” of 2011 and Rolling Stone’s “Top 50 Albums” of 2011, Frank Ocean’s Nostalgia, Ultra is definitely the odd ball of those groups. But, that is Frank Ocean. The 24 year old R&B singer released his debut mixtape on his Tumblr page…for FREE! A member of the very […]

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2012 Music Festival Guide

As many Americans are preparing for a late and long winter this year, music maniacs such as myself are gearing up for festival season. Yes, this is the time of year when millions of die hard fans scrape up their last pennies from Christmas to buy passes and plane tickets to see their favorite artists. […]

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