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Summer Music Festivals: Dealing with Unrealistic Expectations

If you scroll through the comments of any music festival’s Facebook posts you will see that 100% customer satisfaction is impossible. As a marketer or event planner, you will not be able to please everyone. Music festivals are a perfect example of the dilemma of aiming to please your repeat customers while seeking to acquire a new […]

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Fresh Music Fridays: Of Monsters and Men (Album Review)

Crossing over to the American music scene is not an easy feat, unless your lead single is promoted by large radio stations a year before your album is completed. This rare opportunity happened to Of Monsters and Men when their single “Little Talks” was heard by Seattle and Philadelphia radio disc jockeys in late 2010. […]

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