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Heat Up Your Summer Social Media

Summer 2017 is officially in full swing. We are just a few short days away from 4th of July. While many Americans will be planning to go to the lake, barbecue or tan by the pool, social media mangers everywhere will be preparing their yearly red, white and blue themed post. Consumers’ timelines will be […]

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How to Win With a 360 Digital Campaign

How do you win with a 360 degree digital campaign? Just ask Taco Bell. A few weeks before the Super Bowl, Taco Bell released a heavily redacted digital press release via its website and sent it to major news outlets. The press release promised the national taco chain’s biggest product release ever, but made sure […]

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Crisis Communications: Lessons from Red Lobster

The day before the Super Bowl, Beyoncé debuted her new single “Formation” online. I shouldn’t have to tell anyone that, it’s been the talk of the internet for over a week now. The song includes a quite catchy and explicit line about using Red Lobster has a reward for her husband after sex. The line […]

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Digital PR: Start More Conversations Online

Does traditional PR still matter and does it still work? Yes, traditional PR still works when combined with digital tactics. Digital PR combines traditional PR tactics such as press releases and events with social media, content marketing, and search engine optimization (SEO). With a digital PR campaign, you are taking static news and turning it […]

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Do Old Mass Marketing Vehicles Still Work?

When you’re driving how often do you look at billboards and ads on buses? The answer is, probably more than you think. Why? Advertisers still purchase this space for their brands because they still work. If you’re stuck at a red light you’re going to look around and take the time to read the billboard […]

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Lessons from Straight Outta Compton’s Social Media Marketing

Straight Outta Compton premiered Friday and finished with an amazing $60.2 million open weekend at the box office. Only costing $25 million to create, the N.W.A. biopic has one of the highest grossing August open weekends in recent years. The movie had the typical movie marketing leading up to its release including online trailers and […]

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