Get Your Story Out: Pitching Bloggers

We’ve all done it…written a great press release, pitched our targeted media, and then waited and waited for a story to appear in the paper. A week later, we have to inform our clients that the story didn’t get picked up and it’s just the nature of the game. Well, the rules of the public […]

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3 Ways to Make Your Social Media Release More Effective

Social media has changed almost every aspect of public relations. It has even changed one of the oldest pieces of PR, the press release.  The traditional press release isn’t becoming extinct, but in some cases it is better for your business to use the social media release (SMR). SMRs are becoming more and more popular […]

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