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Four Lesson’s from This Week’s PR Blunders

The last 10 days have been filled with some of the biggest PR blunders of 2017…thus far. Pepsi began with what was sure to be the biggest ad campaign mistake of the year and then was promptly followed by and possibly outdone by United Airlines. Pepsi released what many called a “tone deaf” ad featuring […]

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How to Win With a 360 Digital Campaign

How do you win with a 360 degree digital campaign? Just ask Taco Bell. A few weeks before the Super Bowl, Taco Bell released a heavily redacted digital press release via its website and sent it to major news outlets. The press release promised the national taco chain’s biggest product release ever, but made sure […]

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Digital PR: Start More Conversations Online

Does traditional PR still matter and does it still work? Yes, traditional PR still works when combined with digital tactics. Digital PR combines traditional PR tactics such as press releases and events with social media, content marketing, and search engine optimization (SEO). With a digital PR campaign, you are taking static news and turning it […]

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Why Customized Marketing is Important to Millennials

For the recent stop of the Mad Decent Block Party (a musical festival that travels the US and Canada), Budlight created 200,000 individualized festival cans. The festival cans will continue to be distributed through the end of September as the party hits more cities. The cans are colorful and vibrant like festival attendees. In addition […]

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Brand Guide to Influencer Marketing

If you shop online, chances are you scroll down to the product review section. If the item you’re interested in has 3 stars you’re probably going to hesitate before you place it in your shopping cart. Now more than ever, the opinion and reviews of others influence purchase behaviors both online and offline. According to […]

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Effectively Integrate Social Issues into Marketing: Lessons from Starbucks

Would you like your coffee with a side of racial debate? Earlier this week, Starbucks began its #racetogether campaign. The campaign encourages baristas to write the hashtag on customers’ cups and then discuss race relations with them.  The idea came to life from an internal conversation with 2,000 Starbucks employees about racial events in Ferguson, […]

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