Grassroot Campaign Lessons from the Ice Bucket Challenge

Grassroots marketing is described as using unconventional or nontraditional methods which is exactly what the ALS #icebucketchallenge is. In less than a month, the ALS Association has raised $22 million and garnered over 400,000 new donors. It is a phenomenon that shows no signs of slowing down donations or videos being uploaded to various social […]

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Social is Not Separate

Small businesses and non-profits are still learning how to navigate the maze that is social media. They either think social media is their entire marketing plan or they create a completely new plan just for social networking. Social networking sites are platforms for the ideas of your core marketing plan to take shape. As PR […]

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Integrating Social Issues into Marketing

In today‚Äôs convergent market, consumers are actively looking to connect with their favorite brands on deeper levels, which is why more corporations are integrating their brand values into their marketing campaigns. Social networking sites such as Facebook and Twitter are viewed by consumers as a chance to get a transparent view of the internal makings […]

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