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Crisis Communications: Lessons from Red Lobster

The day before the Super Bowl, Beyoncé debuted her new single “Formation” online. I shouldn’t have to tell anyone that, it’s been the talk of the internet for over a week now. The song includes a quite catchy and explicit line about using Red Lobster has a reward for her husband after sex. The line […]

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PR Planning for When Twitter Goes Down and Other Mishaps

Earlier today, the world went into crisis mode when Twitter was down for almost an hour across all platforms. Brands were unable to tweet their planned daily posts and consumers couldn’t post pictures of their afternoon snacks. A fellow blogger Mandy Hale aka “The Single Woman” was set to have a virtual book signing for […]

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Enhance Your PR Efforts With Data

In 2014, public relations agencies and professionals have to move beyond social media management and begin using digital data for their campaigns. Monitoring and management are no longer all it will take to be a good PR professional. Data is going to make your campaigns stronger, social posts better, and press releases more relevant. We’ve […]

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The Importance of Social Media Management

If you go onto Google this week and type, “Home Depot r” auto fill immediately gives you “Home Depot racist tweet.” Yes, Home Depot has been added to the list of big companies that has experienced a very public and embarrassing social media blunder. Home Depot blamed the tweet on its marketing agency and more […]

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