Archives

Heat Up Your Summer Social Media

Summer 2017 is officially in full swing. We are just a few short days away from 4th of July. While many Americans will be planning to go to the lake, barbecue or tan by the pool, social media mangers everywhere will be preparing their yearly red, white and blue themed post. Consumers’ timelines will be […]

Read More

How Your Business Can Benefit from the Pokemon Go Craze

Pokémon Go is a mobile app created by Nintendo and The Pokémon Company that was released on July 1, 2016 in the US. You already knew that I’m sure. How could you not? It is the number one app in the world and in less than a week, Nintendo stocked has increased by $9 billion […]

Read More

The Undeniable Power of Snapchat

Last week, Snapchat announced that its users now consume 10 billion video views a day. With that many views, I’m sure you’re familiar with the popular photo and video sharing app. That number is an increase from 8 billion since February 2016 and 4 billion since April 2015. That is extremely quick and massive growth […]

Read More

Crisis Communications: Lessons from Red Lobster

The day before the Super Bowl, Beyoncé debuted her new single “Formation” online. I shouldn’t have to tell anyone that, it’s been the talk of the internet for over a week now. The song includes a quite catchy and explicit line about using Red Lobster has a reward for her husband after sex. The line […]

Read More

Digital PR: Start More Conversations Online

Does traditional PR still matter and does it still work? Yes, traditional PR still works when combined with digital tactics. Digital PR combines traditional PR tactics such as press releases and events with social media, content marketing, and search engine optimization (SEO). With a digital PR campaign, you are taking static news and turning it […]

Read More

Do Old Mass Marketing Vehicles Still Work?

When you’re driving how often do you look at billboards and ads on buses? The answer is, probably more than you think. Why? Advertisers still purchase this space for their brands because they still work. If you’re stuck at a red light you’re going to look around and take the time to read the billboard […]

Read More