Archives

Effectively Integrate Social Issues into Marketing: Lessons from Starbucks

Would you like your coffee with a side of racial debate? Earlier this week, Starbucks began its #racetogether campaign. The campaign encourages baristas to write the hashtag on customers’ cups and then discuss race relations with them.  The idea came to life from an internal conversation with 2,000 Starbucks employees about racial events in Ferguson, […]

Read More

Starbucks Can Help Your Networking Skills

Good networking is an acquired skill. And just like any acquired skill, practice makes perfect.  In a business development class, i was told that networking is like farming; you have to cultivate your relationships over time. Some people try to treat networking like they are hunting; they go after the biggest kill and hope what […]

Read More