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Lolla Cashless = More Data for Marketing

RFID wristbands are now a staple of major US music festivals including Bonnaroo, Lollapalooza, and Hangout Music Festival. This August, Lollapalooza will become the first music festival in the country to add purchasing food and beer to the list of things you can do with your coveted wristband. With “Lolla Cashless” attendees don’t have to […]

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Hipster PR 101

The hipster market is massive and extremely profitable, but hard to penetrate and succeed in. This market is untapped by many brands because they approach this target with standard marketing efforts. If you’re unfamiliar, a “hipster” is defined by the Urban Dictionary as a person in their 20s or 30s that values counter-culture, independent thinking, […]

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Where to Market to Millennials? Music Festivals

Everyone still isn’t quite sure just who the Millennial generation is. Millennials aren’t even sure who they are. Seriously, when did ‘Millennial’ become a word? (Is it Generation X or Y…It’s confusing. I digress.) Companies are paying big bucks to figure this out and then target this dynamically complex market. Yes, they are ‘hipsters’ and […]

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