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How Your Business Can Benefit from the Pokemon Go Craze

Pokémon Go is a mobile app created by Nintendo and The Pokémon Company that was released on July 1, 2016 in the US. You already knew that I’m sure. How could you not? It is the number one app in the world and in less than a week, Nintendo stocked has increased by $9 billion […]

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Best Emerging Apps for Event Marketing

In 2015, your event marketing will not be successful without a digital component. The digital aspect can come alive in the form of a branded hashtag where consumers can post pictures, allowing attendees to register via social media, or sharing content during or after the event. Your brand should be using Instagram, Snapchat and Twitter […]

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Why Customized Marketing is Important to Millennials

For the recent stop of the Mad Decent Block Party (a musical festival that travels the US and Canada), Budlight created 200,000 individualized festival cans. The festival cans will continue to be distributed through the end of September as the party hits more cities. The cans are colorful and vibrant like festival attendees. In addition […]

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4 Tips to Create a Relatable Brand

With the evolution of social media, brands are having to take on more human characteristics to showcase their personality. A brand’s identity is the combination of all the communication touchpoints consumers interact with. A brand’s personality is the emotional and human aspects of a business consumers connect to. We recently posted about how to find […]

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Finding Your Brand’s True Social Media Voice

If you’re looking for a funny Twitter account to follow I suggest Denny’s Diner. Yes, Denny’s. The self-dubbed “America’s Diner” decided to stray away from the typical corporate restaurant social media account filled with food photos and promotions. Instead, they post irrelevant thoughts similar to a teenager, funny relevant cultural references, and basically a whole […]

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Brand Guide to Influencer Marketing

If you shop online, chances are you scroll down to the product review section. If the item you’re interested in has 3 stars you’re probably going to hesitate before you place it in your shopping cart. Now more than ever, the opinion and reviews of others influence purchase behaviors both online and offline. According to […]

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