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Grassroot Campaign Lessons from the Ice Bucket Challenge

Grassroots marketing is described as using unconventional or nontraditional methods which is exactly what the ALS #icebucketchallenge is. In less than a month, the ALS Association has raised $22 million and garnered over 400,000 new donors. It is a phenomenon that shows no signs of slowing down donations or videos being uploaded to various social […]

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Live Streams and Holograms…The Future of Concerts?

I have a list of artists that I would pay good money to see live in concert. Unfortunately, that list consists of a few people that are not alive, but with technology that may no longer matter. For the finale of Coachella’s opening weekend, Dr. Dre and Snoop Dogg were joined on stage by their […]

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Social Music: The Open Mic Night Revolutionized

Long gone are the days of starving musicians looking for the right open mic night in the right local bar. Record company mailboxes probably contain alot less demo tapes these days too. Now, artists have the tools to reach music moguls from their homes. Those tools, social media sites. And some artists are skipping the […]

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